Client Case Study
Defense Innovation
Elevating the DroneShield Brand
DroneShield
Challenge
The Challenge
DroneShield needed a modern web presence that could reflect its advanced, highly technical capabilities— without overwhelming users. The goal: a site that communicates innovation with clarity, built on a platform that allows for easy updates and long-term maintainability.
A clear website is now a key part of DroneShield’s competitive edge—driving a surge of new leads and fueling measurable growth, including a 200% increase in lead submissions within the first 30 days of site launch.
DroneShield
Solution
The Solution
We built a modernized Squarespace site with clear messaging and elevated design that would drive conversions and ensure easy long-term maintenance.
Results
Realized in the first 30 days, post launch
01 — New Leads
Huge upswing in inquiries and sign-ups as the refreshed experience more effectively directs qualified traffic.
02 — Increased Conversion
Clear messaging and elevated design helped prospects quickly connect— and take action with greater confidence and speed. In fact, we saw a 200% increase in lead submissions just 30 days after launch.
03 — Clarity
A clear website is now their competitive advantage. Because people do not always buy the best products and services, they buy those they can understand the quickest.
04 — Modernization
A clean, responsive design that reflects innovation and builds trust— and establishes the innovative nature of the products— from the first glance.
A clear site IS your competitive advantage. DroneShield is a leading expert in advanced counter-drone tech. Their capabilities are complex, but the site experience needed to be simple and easy to understand.
SEO Optimization
Building a Strong Foundation for Sustainable Growth
To ensure DroneShield’s new site didn’t just look great but performed exceptionally across search and AI-driven discovery, we implemented a full SEO optimization strategy focused on long-term visibility and qualified traffic growth.
Our approach included:
Comprehensive on-page SEO audit and implementation
Optimized page titles, meta descriptions, and structured data
Improved site performance and internal linking
Targeted keyword strategy to align with high-intent industry searches
Technical content & SEO improvements to support AI and voice search indexing
The impact was immediate and measurable:
+200% increase in lead submissions within the first 30 days of launch
+12.3% organic traffic growth within the first 90 days
+26% month-over-month increase in total traffic
This SEO foundation ensures DroneShield continues to rank for relevant search terms in the defense innovation and counter-drone technology space— helping their brand appear in both traditional search results and AI-generated answers from platforms like ChatGPT, Google AI Overview, and Bing Copilot.
With a clear site structure, optimized content, and continuous reporting, DroneShield’s website now functions as both a lead-generation tool and a trusted source recognized by LLMs and AI-powered search engines— driving measurable growth well beyond the launch window.
Services Used
Designed for Growth
01 — Branding
Creative Direction, Strategy, Consulting
02 — Creative Support
Website Design, Graphic Design, Illustration, and Animation
03 — Online Reach
Squarespace Website Development and eComm store, Audience Insights, SEO
04 — AI-Assisted Images
Complex supportive images developed from simple product shots with the help of designer-informed AI
